Paul Reed Smith Making Major Waves in the USA with Van Damme Cables

“Cables are a significant part of your tone. You want them to sound great, be tangle-free, noise-free, and reliable. I use PRS Signature Series cables for every gig and session. We worked through nine prototype rounds throughout the course of a year to make sure our Classic Series cables were right in line with them.” – Paul Reed Smith

As Paul Reed Smith so succinctly intoned, PRS have long since realised the value of good cable and PRS have opted to continue to use Van Damme for their new Classic series cables which will update their range of already well known and time tested PRS Signature Series cables.
Having used Van Damme and had their leads lovingly hand terminated at VDC HQ in London since 2011, the new classic series cables contain amazing and precise technical specifications such as dual screens in the cables; of both conductive thermoplastic and close lapped copper, as well as precisely attuned capacitance. This in turn ensures that these premium cables will come with a lifetime warranty as well as unbeatable flexibility, noise rejection and not-so-premium price tag.
It comes as no surprise then, that these PRS leads made with Van Damme cable. Van Damme is used by some of the biggest names in the industry, such as Radiohead, Abbey Road Studios, Coldplay, The Foo Fighters, and more.

Principle Accessories Product Manager at PRS David Settimi worked closely with Van Damme Export Director Adam Jafrabadi to specify these leads, right down to the packaging to ensure perfection.

“Van Damme is a great brand with a cult following and tremendous quality. It hasn’t failed us in all these years. So, when it came time to expand our accessories footprint, it was a no-brainer to bring Van Damme along for the ride. When you consider their tonal quality combined with their amazing reliability, there was no other option. My entire guitar rig is outfitted with them.” says Settimi.

Jafrabadi enthuses “PRS is an amazing brand to work with. With the whole rock’n’roll heritage of Van Damme it feels like it was meant to be. It’s a very exciting partnership and time for the Export department. PRS look ready to take on the world”

The PRS Classic series will be available in 6″ patch, 5′, 10′, 18′, 25′ to suit all needs and present a surprisingly affordable option for serious players. All PRS Cables are RoHS compliant and come with a lifetime warranty.

PRS Signature and Classic Series cables can be found at any Authorized PRS Dealer and through the PRS West Street East Accessory Store online and at the Maryland factory.