Van Damme cables, today announced that it has agreed a new MI-only distribution partnership with German audio industry specialist, Audiosteps.
The deal is designed to expand Van Damme’s reach in the German market through Audiosteps’ local expertise. The partnership will offer German customers even greater support and availability of the latest products, including Van Damme Silver Series guitar cables, Starquad and Classic mic cables as well as the highest quality Blue and Black Series speaker cables.
Audiosteps.de was founded in 2018 as a website offering free tutorials to anyone wanting to learn more about the music industry. Professionals in the sector would live stream sessions on various topics including recording, mixing, mastering music production and distribution. It was initially very much a ‘hobby project’ but it quickly became a well-known platform used by German producers and engineers alike.
At the beginning of 2021, founders Andre Freitag and Christian Nelles decided to turn this successful initiative into a company. Later this year, Audiosteps.io will begin to offer musicians, producers and engineers both educational courses and an online shop where they will be able to purchase products from new and innovative pro-audio manufacturers such as Van Damme.
Andre Masterati Freitag commented: “I first became aware of Van Damme in 2019 through mastering engineer Andreas Balaskas. At the beginning of 2021 I was in need of a new cable solution for my mastering setup and contacted VDC London. I loved the signal quality and processing capabilities of the Van Damme cables that I bought and sent a couple of cables to Maurice at Bizzy Studios. He was so enthusiastic about the signal integration that he didn’t want to give the cables back to me. The quality and service of Van Damme cable, as well as my high regard for the VDC team, contributed to my decision to make Van Damme a well-known brand in Germany.”
Herpreet Kaur Singh, export sales manager at VDC commented: “Andre is a superb mastering engineer and businessman and we are excited to work with him and his team. Audiosteps has exactly the right sales and technical expertise to complement Van Damme’s ambitious growth plans in Europe and has the right level of outreach across the country. We look forward to creating a strong partnership.”